The world of the cigar is one of passion, devotion, and reverence. When telling the story of the cigar, there are some names, which are linked forever with the greatest symbol of excellence and quality in the world of smoking slowly.
If there is a name that resonates in every corner of the world where Cuban tobacco is loved it is Partagas. The quintessential noble house in Havana, there are few dedicated to the art of rolling the best Habanos, with their outstanding quality, worthy heirs of the ideal that inspired its founder Don Jaime Partagas y Rabell. The man who in 1845 began a glorious journey that continues to the present day, in which the prestige and recognition of the brand extends to all corners of the world, permanently linking its name to the great history of Cuban cigars.
But every great story needs to be experienced and kept alive for posterity. Thanks to the work of some who are dedicated to saving the history of an institution like Partagas, now, many years after its founding, it is available for those who, while enjoying their exalted cigars, wish to know in depth the historical heritage that is Partagas, indispensable when telling the long history of success of a product and an industry that belong as part of the history of Cuba and its own national identity.
And here, we are now about to have the unique opportunity to see the history of Partagas in a way it has never been told. With documents from the archives of the National Library of Cuba, private collections and the company’s own archives, an opportunity born of effort, hard work and sacrifice of someone who has devoted much of his life, to seek, analyze, cherish, nurture and expose with great delicacy, a historically important part of the story of Cuba, and of that which is undoubtedly its most important and well-known product in the world.
Partagas. The Book. A wonderful literary history ranging from the creation and evolution of that name, which will be officially presented at the next Habano Festival, to be held in Havana next February.
At 272 pages and with more than 800 images, Partagás El Libro shows the great history of one of the world’s most famous cigar brands. The lives and exploits of the men who owned it, their successes and foibles. Including, for the first time ever, the label from the cigars Jaime Partagás was convicted of forging another brand’s cigars. The book looks at the owners, the cigars, advertising and competitors from the early era, as well as current quality control, the history of readers at the factory, an interview with the director of the factory and a word from the face of Partagas today, Abel Exposito, the manager of the La Casa Del Habanos in the factory. As a special treat, Simon Chase, from Hunters and Frankau and one of the world’s leading experts on the Cuban cigar and its history, writes about his early memories of visiting the Partagás factory.
Many images and documents from the collections of the National Library of Cuba, The National Archives of Cuba, Partagás Archives, The Museum of Tobacco in Havana and collections private and public from all over the world. Collaboration with researchers, historians, collectors and writers from Cuban and abroad, the book will be an entertaining read to anyone who is interested in cigars, Cuba or history.
With over 2 years of effort by historians, writers, researchers, museum directors, collectors, cigar industry executives, cigar enthusiasts, translators, photographers and many others in Cuba and around the world, the finished product is finally in production.
Profits from this venture will generate a donation to the museum to help them to continue to collect, preserve, study, exhibit and promote the fascinating history of the cultural icon we call the Cuban cigar.
About the book itself:
272 pages, 800+ images
8.75″ x 11.25″ ((22.225 cm x 28.575 cm)
Approximate weight: 4.2 lbs (1.9 kg)
Bilingual: English and Spanish
Author: Amir Saarony.